MKT 4451: Marketing Management
Catalog Description: Analytical principles used in development of strategies for solving marketing problems; policy areas of product, price, channels and promotion integrated in development of the firm’s total marketing effort.
Prereq.: MKT 3413 and senior standing. Open only to College of Business students; open to others with permission of department.
Prereq.: MKT 3413 and senior standing. Open only to College of Business students; open to others with permission of department.
General Info:Office: 2125 BEC (Location in College)
Email: [email protected] Phone: 225-578-8321 (office) *Note: Cell number is on Moodle and syllabus. Office Hours: T, R 12:15 - 1:15 pm and by appointment Course Schedule: Tuesdays and Thursdays, BEC 1225 MKT 4451, Section 002 = 1:30-2:50pm MKT 4451, Section 003 = 3:00-4:20pm |
OVerview of course:This marketing capstone course is a culminating academic experience that encourages students to think critically and to build upon and apply the knowledge gained in previous marketing (and other) courses in order to propose solutions to challenging organizational problems. This also involves developing and/or sharpening your communication and leadership skills. You will demonstrate these abilities through a series of exercises, comprehension checks, and exams, as well as through the development of a multifaceted, semester-long project that integrates and synthesizes your marketing knowledge and experiences and helps prepare you for your future career.
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Syllabus:Please reach out to me directly if interested in discussing the syllabus or project overview documents.
STUDENTS: CHECK THE MOODLE PAGE FOR THE COURSE SYLLABUS, DAILY UPDATES, AND OTHER COURSE MATERIALS. |
