Research
As an organizational frontline and service marketing researcher, my primary areas of interest fall at the intersection of the marketing strategy and consumer behavior research domains, including:
- Stakeholder engagement and multi-actor collaboration
- Firm strategy at the sales-service interface
- The role and influence of interdisciplinary research for service management
- Frontline employee-customer interactions (emphasis on service failure and recovery)
PUBLICATIONS, ResEarch UNDER REVIEW & ONGOING PROJECTS |
PRESENTATIONS, CONFERENCES, & DOCTORAL CONSORTIA |
